Sesami

A new interactive emoji-driven fitness app that engages users in effective stretching and healthy diet routines

Garda World has been one of the industry's leader in providing the most trusted physical security and risk management services for decades. Its mission is to help protect financial institutions, consumer businesses, and public sectors with their assets and operations by well-trained officers who can guard the premise of the operation facility and transport the secured cash through armored trucks between locations.

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Recently, Garda World has shifted its focus from the physical security services to the cash management services, which encompass the broader spectrum of cash ecosystem and tailors the company's need in creating a sustainable reporting management cycle for its clients.

This idea has been discussed extensively within the leadership team at Garda World, and the company has decided to create a subsidiary that provides the most optimized cash ecosystem services called Sesami.

Garda World has been one of the industry's leader in providing the most trusted physical security and risk management services for decades. Its mission is to help protect financial institutions, consumer businesses, and public sectors with their assets and operations by well-trained officers who can guard the premise of the operation facility and transport the secured cash through armored trucks between locations.

​

Recently, Garda World has shifted its focus from the physical security services to the cash management services, which encompass the broader spectrum of cash ecosystem and tailors the company's need in creating a sustainable reporting management cycle for its clients.

This idea has been discussed extensively within the leadership team at Garda World, and the company has decided to create a subsidiary that provides the most optimized cash ecosystem services called Sesami.

I was hired as a Product Lead in this Sesami project for Garda World and teamed up with other talented designers, developers, writers, and strategists. 

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Our goals to achieve for Sesami are to:

- Identify Sesami's Mission and Services

- Develop Sesami's Brand Identity and Strategies 

- Create a Well-Established Website 

- Round up materials for sales/marketing purposes

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Some of my primary responsibilities included conducting interviews with stakeholders, competitive analysis, developing brand strategies and identity, and working on UI/UX design principles that can shape the structure and design of the website.

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I also assisted the product manager in facilitating the scrum process of the entire journey to make sure that we had time to design, test, reiterate, and develop while still meeting deadlines.

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